March 20, 2002 -- Brazilian soccer legend, Edson Arantes do Nascimento, known globally as "Pele," has taped the first of a series of television ads plugging the benefits of Viagra, his promoters announced Monday in Rio de Janeiro.

Pele, who turns 62 in October, is heading a worldwide ad campaign launched by the Pfizer pharmaceutical company, producer of the medication for treating sexual impotence.

"There are loads of men with erectile problems who don't see a doctor out of embarrassment," Pele said through a spokesman. "I hope this campaign helps a lot of them."

Pele, who is often called "the King of Football,'' helped Brazil win World Cups in 1958, 1962 and 1970. He was inducted into the Soccer Hall of Fame in 1993.

Source: EFE Press Release.

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