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Mo'
money for A-Rod -- signs deal with Radio Shack. March 7, 2001 --
Maybe there is some truth when they say the rich get richer and the poor
get poorer.
Alex "A-Rod" Rodriguez who recently signed a $252 million,
10-year deal with the Texas Ranger, just got himself another lucrative
deal.
In his first endorsement deal since signing the richest contract in sports,
Rodriguez agreed to a three-year contract to become a spokesman for Radio Shack.
Radio Shack also agreed to a deal with Major League Baseball to become a title sponsor of All-Star
balloting and will also sponsor this year's season opener between Texas and Toronto in San Juan,
Puerto Rico, on April 1.
It is estimated that the complete deal is worth more than $10 million.
Radio Shack has a huge store in San Juan, Puerto Rico and
its headquarters is based in Fort Worth, Texas. A perfect combination
which makes ARod an excellent choice for spokesperson.
"This is one of baseball's biggest corporate sponsorships,'' said Tim Brosnan, an executive vice president in the commissioner's
office. "For All-Star balloting, they will have kiosks in over 7,000 retail locations.''
Rodriguez's deal was negotiated by Impact Sports Marketing, a company
controlled by his agent, Scott Boras, who negotiated the shortstop's record
multi-million dollar deal.
"He's going to do a national commercial for them and be a spokesperson for
Radio Shack,'' Boras said. "I believe Radio Shack is also buying some ad time
and sponsoring some events.''
Rodriguez previously had sponsorship deals with Nike, Giorgio Armani, Armor
hot dogs and a jet-service company.
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